Cassie Struble

Director, GTM Strategy at FIGS

Cassie Struble has a diverse work experience that spans over a decade. Cassie has recently held the position of Director, GTM Strategy at FIGS since 2023. Prior to that, they worked at Under Armour in various roles, including Lead, Apparel Business Process Owner, where they were responsible for maintaining product consistency and executing on department and cross-functional initiatives. Cassie also served as a Senior Technical Developer and Assistant Technical Developer at Under Armour. Before joining Under Armour, Cassie worked as an Assistant Store Manager at Forever 21, where they oversaw a team and ensured sales goals were met. Cassie gained early experience as an Art Auction Intern at Everard & Company and as an Apparel Technical Design Freelancer at Abercrombie & Fitch Co.

Cassie Struble completed their Bachelor of Fine Arts (BFA) in Art History from Savannah College of Art and Design from 2011 to 2014. Prior to that, they pursued Fashion Merchandising at Kent State University from 2010 to 2011.

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