Lídia Oñate is an experienced marketing professional currently serving as the Directora de marketing at Filmax since January 2018, where responsibilities include overseeing marketing strategies for both national and international film distribution, as well as managing 360º marketing campaigns. Lídia has contributed as a film critic for Alternativas Económicas, co-founded and edited content for Industrias del Cine, and worked as a data analyst and journalist in various publications such as El Cargol Publicacions. Lídia's educational background includes a Licenciatura in Comunicación audiovisual from Universitat Pompeu Fabra, an Executive Master's in Social Media and Digital Marketing from Fundeun, a Master's in Business Analytics from INSA, and a recent specialization in Editorial Marketing from Cursiva.
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