Lance Rubin

Lance Rubin is a seasoned financial expert and entrepreneur, currently serving as Founder of Model Citizn, a consulting practice specializing in financial services and technology-driven solutions. As CFO of Futurerent, Lance is dedicated to scaling a startup in the fintech sector, while also holding the position of Co-Founder and CEO at EXL Cloud, where expertise in financial modelling is applied to enhance Excel applications. Additionally, Lance functions as a Technical Trainer at the Financial Modeling Institute and has held various influential roles including Interim CFO at Cashrewards and Group CFO & CTO at Sequel CFO. With extensive educational credentials as a Chartered Accountant from esteemed institutions, Lance has consistently demonstrated a passion for integrating technology into finance and delivering innovative decision-making tools.