Alessandra French

Alessandra French is a seasoned marketing professional with a robust background in performance and brand marketing. Currently serving as a Senior Performance Marketing Executive at the Financial Times since August 2022, Alessandra focuses on enhancing brand awareness through integrated media campaigns. Prior experience includes leading multi-channel marketing for FT Specialist's 'Sustainable Views' and driving customer acquisition strategies as the Creative Marketing Manager at Josh Wood Colour. Additionally, Alessandra has been involved in social media management and SEO/PPC management as a Marketing Associate, and held an Assistant Manager role at Shelter UK, contributing to its social mission. With a BA in English Literature from the University of Warwick, Alessandra has also accumulated experience in the fitness industry and retail management, further showcasing diverse marketing skills across various sectors.