Barry Cassidy

Barry Cassidy possesses extensive experience in advertising data management and operations, currently serving as the Director of Advertising Data & BI at Financial Times since May 2014. Barry has successfully established the FT's first Campaign Planning team, focusing on leveraging advertising data to enhance campaign solutions and provide top-tier reporting and analysis. Prior roles at Financial Times included Head of Advertising Operations – Trafficking and various positions in online ad operations, fostering regional management across EMEA and APAC. Barry's career began in design and sales, including roles at Brandnation and Creative8, with educational credentials from The University of Sheffield, holding a BA in English Literature & History.