Erica Weston

Erica Weston is a seasoned marketing and business planning professional currently serving as the Head of Business Planning and Performance at the Financial Times since April 2023, where responsibilities include fostering a high-performance culture within the Consumer Revenue Group. Prior to this role, Erica held the position of Head of Consumer Product Marketing at the FT, leading go-to-market strategies for various consumer products and successfully launching innovative offerings. Erica's previous experience includes working at Google as the Brand and Reputation EMEA lead for News Product Marketing, where brand campaigns and partnerships were developed to support the sustainable news industry across Europe. Furthermore, Erica served as Marketing Director at Watermans Arts Centre, Head of Marketing for BT's TV division, and held roles at Copywrite Advertising and HHCL & Partners. Erica's educational background includes a Bachelor of Arts in French and Spanish from the University of Cambridge.