Graham MacFadyen

Graham MacFadyen is an accomplished marketing professional with extensive experience in consumer and digital marketing across various prominent organizations. Currently serving as Consumer Marketing Director at Financial Times since January 2019, Graham leads B2C marketing acquisition teams in major cities including London, New York, and Hong Kong. Prior roles include Digital Marketing Director at Ascential Plc, Assistant Director of Marketing at Barnardo's, and Head of Marketing & Digital Media at The British Library, where a notable digital strategy was developed to enhance user engagement. With a background rooted in marketing transformations at Financial Times and Guardian News & Media, Graham has a strong focus on data-driven strategies, customer experience enhancement, and effective brand communications, underpinned by educational credentials from the University of St Andrews and The Institute of Direct and Digital Marketing.