Avital Serfaty

Avital Serfaty is an experienced product management professional currently serving as the Head of Product Delivery & Product Owners at Finastra since June 2024. Previously, Avital held the position of VP Product for Cyber Fraud & Risk Management at Bottomline Technologies, leading a team of product owners and managing the lifecycle of critical cloud-based products. With a strong background in product development, Avital has defined product roadmaps, established product management standards, and collaborated with global teams to optimize solutions for diverse market needs. Prior roles include Solution Architect and Project Manager at Trax Technology Solutions, Product Manager and System Analyst at eWave, and Java Development Team Leader at NCR Corporation, complemented by a B.Sc. in Computer Science from The Academic College of Tel-Aviv, Yaffo.