Finch Brands
Bill Gullan is the President of Finch Brands, a real-world brand consultancy. Prior to their current role, Bill held positions such as Vice President of Strategy at fabGORGON, Chief Marketing Officer/Partner at Shy Genius, and Managing Director/Partner at Ashton Brand Group (now Brand Clarity). Bill also served as a Regional Marketing Coordinator at New York Life Insurance Company. Bill graduated from Davidson College with a BA in Political Science.
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Finch Brands
Finch Brands is a boutique brand consultancy that exists to help brands win when it matters most. We accomplish this by blending insight, intuition, and creativity to shape brand strategy and drive people to action. Our services span insights, M&A branding strategy, brand architecture, design, and more. Finch Brands was founded in 1998 by pioneering executives instrumental in the ascent of David’s Bridal and IKEA. This heritage of blended client-side and agency experience is alive and well today across our team of strategists, researchers, and designers from companies such as Campbell Soup, Kimberly-Clark, Subway, Birds Eye and more. Recent well known Finch Brands clients include Nutrisystem, Samsung, Splenda, Brown-Forman, CubeSmart, Conair, Fathead, and the Philadelphia 76ers. Proud generalists, we work horizontally across B2C, B2B, and non-profit sectors, as well as vertically from startups through Fortune 100 companies.