Finch Brands is a boutique brand consultancy that exists to help brands win when it matters most. We accomplish this by blending insight, intuition, and creativity to shape brand strategy and drive people to action. Our services span insights, M&A branding strategy, brand architecture, design, and more.

Finch Brands was founded in 1998 by pioneering executives instrumental in the ascent of David’s Bridal and IKEA. This heritage of blended client-side and agency experience is alive and well today across our team of strategists, researchers, and designers from companies such as Campbell Soup, Kimberly-Clark, Subway, Birds Eye and more. Recent well known Finch Brands clients include Nutrisystem, Samsung, Splenda, Brown-Forman, CubeSmart, Conair, Fathead, and the Philadelphia 76ers. 

Proud generalists, we work horizontally across B2C, B2B, and non-profit sectors, as well as vertically from startups through Fortune 100 companies.

Advertising

Consulting

Marketing

Finch Brands

Finch Brands' headquarters in Philadelphia, PA, United States

Daniel Erlbaum

Danielle Wilson

Lauren Collier

John Ferreira

The Insights Team at Finch Brands specializes in uncovering deep consumer and market insights to inform brand strategy and drive impactful business decisions. They conduct thorough market research, analyze consumer behavior, and deliver actionable recommendations that help clients understand their audiences, optimize their branding, and achieve strategic goals. This team plays a crucial role in ensuring that all brand strategies are grounded in solid data and valuable consumer insights.

Insights Team

The Leadership Team at Finch Brands is responsible for setting the company's strategic direction, ensuring the integration of insights, creativity, and brand strategy to drive client success. This team oversees key functional areas including insights, strategy, and customer experience, while also spearheading business development and fostering a culture of innovation and excellence throughout the organization.

Leadership Team

The Design and Creative team at Finch Brands is responsible for translating strategic insights into compelling visual identities and brand experiences. Comprising roles such as the Insights Design Manager, Creative Director, and Junior Graphic Designer, this team leverages creativity and design expertise to develop impactful branding materials, ensuring consistent and engaging representation across all client touchpoints.

Design and Creative

The Marketing and Brand Development team at Finch Brands focuses on crafting and executing brand strategies that drive engagement and growth for clients. The Marketing Manager orchestrates comprehensive campaigns, the Brand Strategist develops compelling brand narratives and positioning, and the Business Development Manager identifies new opportunities and fosters client relationships to expand Finch Brands' impact across various sectors.

Finch Brands

Org chart

Teams

Insights Team

Leadership Team

Design and Creative

Marketing and Brand Development

Offices

Finch Brands

Org chart

Teams

Insights Team

Leadership Team

Design and Creative

Marketing and Brand Development

Offices

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