Finch Brands
Catherine Shaw has a background in marketing and consumer insights. Catherine has held various roles such as Senior Manager Consumer Insights at Finch Brands, Senior Project Director at Adelphi Research Global, and Marketing Insights Co-op at FMC Corporation. Catherine's experience includes using social media monitoring platforms for market research, creating visual reports to depict consumer sentiment, and coordinating marketing communications for various organizations. Catherine holds a Bachelor of Science in Business Administration with a focus on Marketing from Drexel University.
Finch Brands
Finch Brands is a boutique brand consultancy that exists to help brands win when it matters most. We accomplish this by blending insight, intuition, and creativity to shape brand strategy and drive people to action. Our services span insights, M&A branding strategy, brand architecture, design, and more. Finch Brands was founded in 1998 by pioneering executives instrumental in the ascent of David’s Bridal and IKEA. This heritage of blended client-side and agency experience is alive and well today across our team of strategists, researchers, and designers from companies such as Campbell Soup, Kimberly-Clark, Subway, Birds Eye and more. Recent well known Finch Brands clients include Nutrisystem, Samsung, Splenda, Brown-Forman, CubeSmart, Conair, Fathead, and the Philadelphia 76ers. Proud generalists, we work horizontally across B2C, B2B, and non-profit sectors, as well as vertically from startups through Fortune 100 companies.