Finch Brands
Mara Aussendorf is a Senior Director of Insights at Finch Brands with extensive experience in project management, evaluation, and research coordination. Prior to their current role, Mara held positions at Public Health Management Corporation, where Mara also served as a graduate fellow and evaluation specialist. Aussendorf started their career as a graphic designer in the Communications and Public Relations Office at Macalester College before transitioning into sociology research and teaching as a Sociology Department Assistant and Course Preceptor. Mara holds a Master's degree in Public Health from Johns Hopkins Bloomberg School of Public Health and a Bachelor's degree in Sociology with a minor in Anthropology from Macalester College.
Finch Brands
Finch Brands is a boutique brand consultancy that exists to help brands win when it matters most. We accomplish this by blending insight, intuition, and creativity to shape brand strategy and drive people to action. Our services span insights, M&A branding strategy, brand architecture, design, and more. Finch Brands was founded in 1998 by pioneering executives instrumental in the ascent of David’s Bridal and IKEA. This heritage of blended client-side and agency experience is alive and well today across our team of strategists, researchers, and designers from companies such as Campbell Soup, Kimberly-Clark, Subway, Birds Eye and more. Recent well known Finch Brands clients include Nutrisystem, Samsung, Splenda, Brown-Forman, CubeSmart, Conair, Fathead, and the Philadelphia 76ers. Proud generalists, we work horizontally across B2C, B2B, and non-profit sectors, as well as vertically from startups through Fortune 100 companies.