Gregory Lim

Gregory Lim is an experienced executive with a robust background in strategy, finance, and marketing. As CEO and Co-Founder of Persosa since March 2017, Lim has led the development of a data and experience platform that enables businesses to enhance consumer understanding and increase revenue through personalized marketing strategies. Previously, Lim founded Qual & Quant, providing strategic consulting services from January 2014 to March 2017. Lim's experience also includes significant roles at LifeLock, where Lim served in various capacities including VP of Enterprise Risk & Strategic Operations and Chief Marketing Officer, driving growth and operational excellence. Earlier career highlights include Senior Manager of Budgeting & Planning at First American Title and Senior Financial Systems Analyst at General Dynamics C4 Systems. Lim holds an MBA in Business Management from the University of Arizona and completed the Executive Program in Strategy & Organization at Stanford University.