Asfandyar Kohati

Asfandyar Kohati is an experienced Assistant Brand Manager currently employed at Fine Daily since July 2023, focusing on developing brand strategies for Krone Deodorants. Prior to this role, Asfandyar served as an Assistant Brand Manager at JS Bank from October 2021 to July 2023, where responsibilities included market research, data analysis, and cross-functional collaboration to enhance brand recognition. Asfandyar's career began as a Creative Associate in Strategy & Planning at Adcom Leo Burnett, working with notable clients and developing engaging marketing strategies. Additionally, Asfandyar interned in production at Sharmeen Obaid Chinoy Films and co-founded Actcept, an NGO supporting the transgender community in Pakistan. Academically, Asfandyar holds a Master's in Business Administration with a focus on Marketing and Media Management, along with a Bachelor's degree in Communication and Media Studies, complemented by exchange studies in Mass Communication.