Aliya Dautova

Aliya Dautova is a seasoned professional in CRM and marketing with extensive experience in leading teams and managing brand communications. Currently serving as Head of CRM at FINESSE since July 2025, Aliya previously held the same position at Jaded London from June 2023 to July 2025 and was a Senior CRM Manager at Tomorrow London, overseeing CRM for various investment brands. Aliya's earlier roles include Marketing and E-commerce Manager at The Hummingbird Bakery, Ecommerce Executive at CHAOS Fashion, and CRM Communications Assistant at Harrods. Involved in shaping communication strategies during tenure as Vice President of Marketing & Communications at the UAL Luxury Fashion Society, Aliya also showcased artistic works in notable exhibitions in New York City. Aliya holds an MA in Design Management from the University of the Arts London and a BSc in Business Administration from the University of Bath.