Sydney Dell

Director Of Digital Merchandising at Finish Line

Sydney Dell is an experienced product manager with a strong background in digital operations and marketing. Currently serving as the Lead Product Manager for Digital Operations Experience at JD Finish Line since April 2019, Sydney manages the product backlog and prioritizes commerce-driving initiatives while collaborating across teams to enhance operational efficiency. Previous roles include Digital Drop Ship Manager and Digital Drop Ship Specialist, where Sydney grew the drop ship program significantly and oversaw supplier partnerships. Earlier experience includes launching JDSports.com and managing marketing initiatives for PHOENIX, along with internships in digital marketing and design. Sydney holds a Bachelor of Science degree in Information, Communication & Technology from Florida State University.

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Denver, United States

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Finish Line

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The Finish Line, Inc. is a specialty retailer. The Company is a retailer of athletic shoes, apparel and accessories for men, women and kids, throughout the United States and Puerto Rico. The Company operates through the Finish Line brand. Finish Line is a retailer of athletic shoes, apparel and accessories. The Company has approximately 970 Finish Line branded locations primarily in the United States malls and shops inside Macy’s department stores. In addition, Finish Line operates an e-commerce site, www.finishline.com, as well as mobile commerce through m.finishline.com. Finish Line carries a selection of men’s, women’s and kids’ athletic shoes (footwear), as well as an assortment of apparel and accessories (softgoods). Brand names offered by Finish Line include Nike, Brand Jordan, adidas, Under Armour and Puma.


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10,000+

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