Marketing and Merchandising

The Marketing and Merchandising team at Finish Line is responsible for developing and executing marketing strategies to drive brand awareness and customer engagement across both physical and digital channels. They manage brand development, digital and regional marketing, social media integration, and loyalty programs. This team also handles the visual merchandising of stores, optimizing product placement, and enhancing the customer shopping experience, both online and in-store, to increase sales at Finish Line locations and Macy's shops. Key roles include overseeing SEO, UX/UI design, customer experience, and managing creative brand campaigns.