Marketing and Merchandising Team

The Marketing and Merchandising Team at Finish Line focuses on developing and executing strategies to enhance brand visibility and drive sales through various channels. They collaborate on marketing campaigns, digital advertising, and partnerships to promote athletic products from top brands like Nike, adidas, and Under Armour. This team also utilizes data analytics to optimize merchandise planning, inventory allocation, and e-commerce performance, ensuring a cohesive and profitable customer experience both in-store and online.