Sara Rohlfing

Sara Rohlfing has a diverse and extensive work experience spanning over a decade. Sara started their career as the owner of SLR Events, LLC from April 2010 to November 2011. Sara then joined Adobe as a Sr. Product Marketing Manager and Sr. Demand Generation and Events Manager from November 2011 to April 2014, where they significantly contributed to lead generation strategies and branding efforts. From April 2014 to March 2016, Sara worked as the VP Marketing at DataHero, where they played a crucial role in the company's growth and successful acquisition. Sara joined SafetyCulture Pty Ltd in 2016 as the VP Marketing, leading the launch of the San Francisco office and the development of the global marketing plan. Sara worked at Autodesk as the Director of Field and Global Corporate Marketing for Autodesk Construction Solutions from January 2018 to September 2022, focusing on sales enablement and global field marketing events. In 2022, they joined Shopify as the Director of Global Events and Customer Marketing, delivering high-value outcomes for the Shopify Logistics team. Sara then held advisory roles at Goldcast and DayOne Solutions before becoming the Chief Marketing Officer (CMO) at FinishLine Software, which was later acquired by DayOne Solutions, where they continue to contribute to the company's vision of supporting the life cycle of every structure. Sara's work experience highlights their expertise in marketing strategy, lead generation, branding, and event management.

Sara Rohlfing completed their undergraduate education from Indiana State University, where they studied Communications with a focus on Marketing from 1996 to 2001. Sara also obtained a Training Certification from Force Management, a Practitioner of Human-Centered Design designation from Luma Institute, and an Integrated Marketing Certification from the University of Chicago. In addition to their formal education, they received certification in Psychological Safety: Clear Blocks to Innovation, Collaboration, and Risk-Taking from LinkedIn in 2021.