Karita Taura

Karita Taura is a seasoned marketing professional with extensive experience in brand management and digital sales. Currently serving as Senior Manager of Marketing and Digital Sales at Finnair since June 2016, Karita is responsible for executing the marketing strategy in Finland, overseeing brand and tactical campaigns, digital marketing, and budget management. Prior roles include Head of Brand, Marketing and Product Development at Aurinkomatkat, where Karita managed the brand and marketing strategy while developing new product concepts. Additional experience includes roles at Hartwall, where responsibilities encompassed brand strategy and marketing for various consumer beverage brands, and Carat Finland as Client Group Director, leading significant client accounts. Karita's career commenced in communications at Viestintätoimisto Taitomylly. Karita holds a degree from the University of Jyväskylä.