Jordan Willms

Jordan Willms is an experienced executive in strategy and sales enablement, currently serving as Vice President at Finning since November 2017. With a strong background in pricing, revenue management, and digital commerce, Jordan has also held multiple senior leadership roles at Finning, including Director positions focused on global pricing strategy and omni-channel strategies. Prior experience includes leadership roles at BCLC, where responsibilities encompassed digital transformation for a $1.1B lottery business, and strategic management at TELUS and Accenture. An MBA graduate from the UBC Sauder School of Business and holder of a BSc in Information Technology from Simon Fraser University, Jordan has also participated as a board member at Responsive AI, where the focus lies on leveraging AI in wealth advisory solutions.