FinTech Insights
Natalie Sheldon is a skilled marketing professional with extensive experience in digital marketing and client services. Currently serving as a Digital Marketing Assistant Manager at FinTech Insights since June 2022, Natalie previously held roles such as Digital Marketing Specialist and Marketing Assistant at PressiousArvanitidis, where responsibilities included managing social media, website content updates, and collaborating on marketing materials. Early career experiences included positions as an E-commerce Data Entry Assistant at ofarmakopoiosmou.gr and HR Administration Support Intern at Starbucks, where duties ranged from data entry to employee satisfaction research. Natalie holds a Master's degree in Marketing from the University of Groningen and Bachelor's degrees in Business Administration from Athens University of Economics and Business and the Norwegian School of Economics, along with an Associate degree from the International Dance Teachers' Association Great Britain.
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FinTech Insights
FinTech Insights is the ai-powered competitive analysis platform for banks, credit unions and fintechs. By analyzing the digital banking offerings from banks, CUs, and fintechs, FinTech Insights allows its users to innovate faster, speed up their product releases, and de-risk their product strategy. Our Solutions Benchmarking: Compare yourself to local, regional, or global players, understand your position in the market and uncover strengths, weaknesses and gaps, with just a few clicks. Competitor Deep Dive: Objectively assess every competitor offering, through step-by-step video walkthroughs and UX evaluations in all available channels (desktop, mobile, wearables). Product Roadmapping: Plan, prioritize, and manage your development pipeline from one place. Our Projected Self feature also enables you to visualize how updates would improve your market position. FinTech Insights GPT: Build a winning digital banking strategy in minutes, not months. Ask any question about your market and our proprietary AI engine will map the way forward, based on real-time market knowledge. Why FinTech Insights? • Get instant answers to all your digital banking questions • Study what your competitors offer in detail, including step-by-step user journey walkthroughs • Validate your product roadmap, before pouring resources into design and development