Jenaya Parise Carter

Partner And Chief People Officer at Fintrepid Solutions

Jenaya Parise Carter has been working in the finance and accounting industry for over a decade, with experience at both Deloitte and Fintrepid Solutions. At Deloitte, Jenaya held various roles such as Audit Manager, Senior Manager, and Chief of Staff for the Real Estate Sector Leaders. Currently, at Fintrepid Solutions, Jenaya serves as a Partner and Chief People Officer, where the company specializes in providing strategic operational finance and accounting support to businesses facing various challenges. Jenaya completed their education at the University of Arizona and University of Southern California, earning a Bachelor of Science in Business Administration with a focus on Accounting and a Masters of Accounting, respectively.

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Tucson, United States

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Fintrepid Solutions

Fintrepid Solutions, an award-winning firm of business growth specialists, exists to help successful businesses navigate the challenges that come with growing and managing their organizations. Founded in 2016, by Ryan Weissmueller, the firm’s goal is to help clients become more profitable, sustainable, and valuable by providing expertise from a team with decades of experience working on and in these same types of businesses. The team at Fintrepid Solutions works closely with each client to help them “grow boldly” – through data-driven execution, a personalized strategy, and a network of resources. The firm does this by meeting its clients where they are and helping them get where they want to be. Problems We Solve - We make too many decisions based on gut instead of information - Lenders and investors aren’t seeing our business for what it really is - We want to sell our business and we aren’t sure if we are ready - We never seem to have enough cash - We don’t have enough visibility looking forward into the future - We have grown, and our systems and people aren’t keeping up - We are growing revenue annually, but our profits and cash flow are flat or declining - We made a decision last year, and with better information, we would have made a different decision - We need another voice in the room to evaluate new initiatives


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