Fior di Sole
Sergio Serafini currently serves as the Director of National Sales at Fior di Sole, overseeing the sales portfolio across multiple Western states since February 2024. With extensive experience in the beverage industry, Sergio has previously held positions including Western Division Manager at Wine Hooligans, LLC, General Sales Manager for Northern California at Classic Wines of California, and Vice President of National/Regional Accounts at Epic Wines and Spirits, where responsibilities included channel planning and collaboration with suppliers. Notable achievements include successful brand launches at Diageo and leading a top-performing sales team at Southern Wines and Spirits. Sergio holds a Bachelor of Science in Business Administration from California State University.
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