Blythe Grates

Senior Marketing Director at Firebird Restaurant Group

Blythe has over twenty years of experience in both advertising agencies and client side marketing. She began her career in advertising and public relations at Temerlin McLain. She has also worked in retail with Blockbuster in direct marketing, Pizza Hut as national and Hispanic advertising manager and with Sleep Experts as marketing director. She currently serves on the boards for Greater Dallas Restaurant Association and for Medical City’s KidsFit. During her tenure with Local Favorite Restaurants, Blythe has developed fully-integrated marketing and media campaigns generating double digit sales growth with the relaunch of El Fenix’s Enchilada Wednesday campaigns and Snuffer’s $5 Cheeseburger Tuesday. She also partnered with her PR agency to generate 25MM impressions for El Fenix’s Centennial Campaign and launched marketing campaigns for two new brand concepts.

Timeline

  • Senior Marketing Director

    Current role