Shane Jordan

Shane Jordan has extensive experience in digital marketing and communications. Shane is currently serving as the Vice President - Digital Marketing at Firebrand Communications since January 2022. Prior to this role, they worked as the Digital Marketing Manager at the same company from December 2019 to February 2022.

Before joining Firebrand Communications, Shane worked as the Vice President, Marketing and Insights at Actual Agency from June 2018 to December 2019, where they spearheaded the agency's digital marketing and analytics capabilities and provided strategic counsel to client executives.

From March 2016 to May 2018, Shane served as the Vice President, Strategic Insights at Sparkpr, where they directed the agency's marketing and analytics practice group and led various digital offerings and sales.

From September 2011 to March 2016, Shane worked as the Vice President, Digital at H3O Communications, where they developed and executed digital brand strategies for consumer and enterprise clients.

Shane also has experience working as a Digital Strategist/ Interactive Producer at Draftfcb from June 2010 to June 2011, where they led digital strategies for major brand campaigns.

Prior to that, Shane held the position of Director of Marketing and Communications at BeyondCommerce from July 2009 to April 2010, where they were responsible for developing and implementing marketing strategies and managing staff in the digital media/communications department.

Shane's earlier experience includes working as a Senior Account Director at YouCast Corporation from June 2007 to June 2009, where they managed high profile client accounts and oversaw the activation of social communities in major brand campaigns.

Shane Jordan obtained a Bachelor of Arts (BA) degree in International Relations from California State University, Long Beach in the years 2002 to 2006. Following that, they pursued two parallel Master's degrees. Shane attended Université Sorbonne Nouvelle from 2003 to 2005, where they completed a Master's degree in International Business. During the same period, they also studied at Université Paris 8, earning a second Master's degree in International Relations.

In terms of additional certifications, Shane Jordan obtained the following: Account-Based Experience (ABX) Certification and Demandbase One ABM Foundations from Demandbase in February 2023; Google Ads Search Certification, Google Ads Display Certification, and Google Analytics Individual Qualification from Firebrand Communications in February 2022 and August 2022 respectively. Furthermore, they hold an ABM Certification from Demandbase, but the specific month and year of attainment are not available.