John Keith McLellan

John Keith McLellan serves as the Vice President of Digital Marketing at Smoothie King, leading the digital transformation efforts by integrating loyalty, CRM, e-commerce, and digital media to enhance guest experiences. Previously, John worked at Whataburger from 2006 to 2025, where roles included Group Director of Digital & Customer Experience, Digital and Strategy Director, and Digital Experience and Customer Loyalty Director. In these positions, John was instrumental in developing digital revenue streams and a loyalty program that grew from 0 to 1 million members. John holds a Bachelor's degree in Communications from Colorado State University and further education from Dublin Business School.