Liz Hocker

Liz Hocker is an accomplished executive with extensive experience in leadership and strategic growth across various sectors. Currently serving as the Chief Executive Officer of frulu, a tech startup focused on enhancing the car sales process through AI technology, Liz also holds several board positions, including Independent Board Director at 10:10 Strategy and Capital Factory. As the Chief Executive Officer of FireFly Automatix, Inc., Liz brings valuable expertise in managing critical projects. Previously, as Managing Director at Nasdaq, Liz oversaw the IPO process for 137 companies, advising C-suite executives on market positioning and corporate governance. Experience at Texas Capital Bank and vcfo highlights Liz's strengths in relationship management and business development. Liz holds a BA in Organizational Communication from St. Edward's University and furthered education at The Wharton School.