Danny Normington serves as the Chief Executive Officer at Firesoft Services since January 2020 and at FIRESOFT People, a highly acclaimed consultancy recognized across Australia for excellence in small business, since January 2012. Normington has held various leadership roles, including Chief Operating Officer at INTELLIGEN from July 2019 to July 2023 and Managing Director at Rubicor Gemteq from March 2009 to December 2011. Additional experience includes positions as NSW Divisional Manager at TRA Group, Owner of FirstIT Recruitment, Associate Director at Parker Bridge, Recruitment Consultant at Mortimer Spinks, and Commercial Services Manager at Prestige Recruitment Services. Normington holds an MBA from AGSM @ UNSW Business School, completed between 2006 and 2010.