Andrea Arrieta

Andrea Arrieta is a Partner & Innovation Director at FIRMA, focusing on brand strategy development centered on customer innovation for partners of all sizes and industries. With experience in design management, corporate strategy, and brand development at companies like ELISAVA, SEAT, and SUMMA Branding, Andrea has a background in creating impactful branding projects and improving brand relevance and competitiveness through customer-centric innovation. Andrea holds degrees in Design Thinking, Integrated Marketing Communications, and Social Communications.