FIRMA
Andrea Arrieta is a Partner & Innovation Director at FIRMA, focusing on brand strategy development centered on customer innovation for partners of all sizes and industries. With experience in design management, corporate strategy, and brand development at companies like ELISAVA, SEAT, and SUMMA Branding, Andrea has a background in creating impactful branding projects and improving brand relevance and competitiveness through customer-centric innovation. Andrea holds degrees in Design Thinking, Integrated Marketing Communications, and Social Communications.
FIRMA
We’re FIRMA, a full-service Branding and Innovation agency. We believe that actionable insights + business grounded strategy + creative drive build successful brands. Hopefully, you do too. We build brands by putting imagination at the center of everything we do. To craft bold, unforgettable worlds. To weave the pragmatic with the poetic. To break with the mundane and pursue the extraordinary. https://www.wearefirma.com *Ranked among the most innovative and fastest growing company agencies in Europe by Financial Times.