Dave Sherrod

Lead Design Manager at First American Financial

Dave Sherrod has over 20 years of experience in product design and user experience. Dave is currently working as a Lead Design Manager at First American Title, where they lead a team of six product designers and design technologists to improve a legacy escrow services platform. Prior to that, they were the Director of User Experience at First Tech Federal Credit Union, where they led the design initiatives for transactional experiences on their website and associated platforms. Before that, they worked at Prudential Financial as a Product Design Lead, where they led a team in designing financial planning and advisory products. Dave also worked at E*TRADE as a Senior Design Manager and Design Manager, where they improved trading experiences on both their website and trading platform and led the design for various products and services. Overall, Dave has a strong background in product design and user experience and has contributed to the improvement and introduction of various financial products and platforms throughout their career.

Dave Sherrod holds a Bachelor's Degree in Cognitive Psychology from San Francisco State University, which they obtained in 1995. Dave also has a certification in User Experience Design and Management, with a specialty in UX Management, from the Nielsen Norman Group. Additionally, Dave has certifications in User Experience Design and Digital Arts and Animation, however, the specific details regarding the institutions and dates of obtaining these certifications are not provided.

Links

Previous companies

First Tech Federal Credit Union logo
Prudential Financial logo

Timeline

  • Lead Design Manager

    January, 2021 - present