Luis Barrio is a seasoned professional with extensive experience in product management and consulting within the financial and real estate sectors. Currently serving as Sr. Product Manager for Lending and Deposits at FirstBank Florida since March 2020, Luis previously held significant roles at Citi over a two-decade span, culminating as LATAM Regional Product Head, where responsibilities included managing P&L performance and developing go-to-market strategies across multiple Latin American markets. Luis has also served as a Commercial Consultant in real estate and has a foundational educational background with a Bachelor of Science in Marketing from Universidad de Ciencias Empresariales y Sociales.
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