Paulo Pinto

Paulo Pinto is a seasoned professional with extensive experience in business analysis and product management, currently serving as Propositions Manager at first direct since June 2022. Prior roles include Lead Digital Business Analyst at HSBC, where responsibility encompassed crafting new onboarding experiences and coaching junior analysts, and Senior Business Analyst at Link Asset Services, notably delivering a £2m Digital ISA application project. At NatWest Group, Paulo held various positions including Senior Digital Product Analyst, where contributions involved developing a digital training module for fraud prevention. Paulo's career is marked by a strong focus on digital transformation, stakeholder engagement, and process optimization across multiple financial services organizations. Education includes studies at The Open University.