First Fiddle Restaurants
Vibhuti Sood is a seasoned PR and communications professional with a strong background in the fashion, lifestyle, and hospitality industries. With experience at various companies such as Bent Chair, First Fiddle Restaurants, and Counted One Media Labs, Vibhuti has successfully developed and executed PR strategies to enhance brand visibility and attract new business opportunities. Vibhuti's expertise includes media relations, event planning, influencer collaborations, and client management. Vibhuti holds a Bachelor's degree in Fashion Marketing and Merchandising from Raffles Design Institute.
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First Fiddle Restaurants
First Fiddle Restaurants, formerly known as The Lazeez Affaire Group, was conceived in the year 1999 by Priyank Sukhija and Y.P. Ashok. The company is a renowned innovator and leader in the hospitality industry. Opened in the year 1999, the first outlet by the company- Lazeez Affaire, popularised the concept of fine dining in India. Following its success, places like Boulevard Café followed storming Delhi’s nightlife with Karaoke night. Eventually, ‘The Flying Saucer Cafe’ captivated the metropolis with the famous Sufi nights. The company is committed to catering to the ever-changing cosmopolitan taste of its customers & customer satisfaction is an utmost priority. The restaurants are spread all over India in major metropolitan cities like New Delhi, Mumbai & Pune. Our major brands include ‘Lord of the Drinks’,’Tamasha’,’The FlyingSaucer Cafe’,’Teddy Boy ‘- to name a few. Today, First Fiddle is one of the world’s largest F&B company in the casual dining sector, serving over 5 lakhs of customers monthly across 25+ outlets. The company has also been lauded with endless numbers of awards by ‘Times Nightlife’, ‘GQ’, ‘Indian Restaurant Awards’- to name a few. The Managing Director of our company, Mr. Priyank Sukhija is a renowned name in the industry and is a recipient of ‘The Restaurateur of the year’ award.