FMCG Direct is a data-driven, omni-channel marketing services company. We develop and deliver exceptional direct marketing campaigns. Our distinctive capabilities enable banks, investment firms, insurance companies and other financial institutions to profitably acquire, cross-sell and retain consumer and small business relationships.

High-Performing Lists
We put the right message in front of the right people. Our consumer and small business targeting systems employ highly specialized, product-level models. Harvard- and Princeton-trained mathematicians build and continuously refine these models for us. And our in-house national databases rely on the most comprehensive demographic, firmographic, and credit data available on consumers and small businesses.

Insight Based Creative
We craft the right message. We develop our creative from powerful insights. We derive these insights from our continuous, Financial Personality®-based market research with consumers and small businesses. This research ensures that each campaign resonates with the target audience, effectively addressing benefits and barriers, and giving customers compelling reasons to take action.

Rigorous Campaign Reporting
We obsess over our performance. We rigorously analyze every campaign to accurately identify exactly who responds and who doesn't. Looking at profit margins, tenures, and lifetime values, we measure every critical aspect of every campaign. So our clients know their return on their investment and how many months it took to break even.

Banking

Insurance

Investment Management

Marketing

FMCG Direct

Robert Tetenbaum

Jatin Sahgel

John Tracy

Elissa Olin

Stephen Ryan

Alexandra Moss

Michael O'Reilly

Jeff Eckart

The Data and Business Intelligence team at FMCG Direct focuses on leveraging data analytics to enhance the effectiveness of marketing campaigns. They develop sophisticated models to identify target audiences and deliver insightful analysis that drives campaign optimization and strategic decision-making. By rigorously evaluating campaign performance, the team ensures accurate measurement of ROI and provides actionable insights to improve future marketing efforts.

Data and Business Intelligence

Sales and Marketing Support

Leadership Team

Data and Business Intelligence

About

Team members

Other teams at FMCG Direct

Sales and Marketing Support

Leadership Team