Ana Foiu

Ana Foiu has a versatile work experience in the digital marketing and audience development field. Ana started their career at Network of One as a Content Acquisition Specialist, where they were responsible for researching, negotiating, and purchasing online media. Ana analyzed leads and optimized buying strategies to maximize ROI.

In 2016, Ana joined StyleHaul, Inc. as an Audience Development Strategist. Ana defined and managed the company's long-term digital audience development strategy, exceeding audience and traffic projections. Ana also built and maintained relationships with top-tier digital talent and industry partners to achieve client-specific growth objectives. Ana partnered with cross-functional teams to develop and execute media plans, incorporating demographic research, creative content strategy, budget consideration, and editorial calendars.

Most recently, Ana worked at First Media US as the Senior Director of Digital Marketing & Audience Development. In this role, they led the creation and growth of the YouTube channel Snackable, reaching 3 million monthly views within 6 months. Ana utilized audience research to select and budget influencer partnerships and provided competitor and market research perspectives for digital series format concepts. Ana also maintained reporting to the C-suite on channel performance, providing analysis and actionable insights that led to a 300% growth in average view duration.

Throughout their career, Ana has proven their expertise in driving audience growth, developing strategic partnerships, and delivering insightful analysis to support business objectives.

Ana Foiu holds a Bachelor of Arts (BA) degree in Psychology and Communication Studies from UCLA. Additionally, they have obtained YouTube Certifications from YouTube in August 2016.