Natalie Neff is a seasoned professional with extensive experience in digital product management and marketing within the financial services sector. Currently serving as the Senior Digital Product Manager, VP at First Merchants Corporation since April 2023, Neff previously held key roles at SVB, Wells Fargo, and Bank of America, where responsibilities included developing strategic project roadmaps, managing Agile teams, and optimizing digital platforms for B2B and B2C initiatives. With a robust background in credit card marketing and digital strategies, Neff has a proven track record of driving business growth and enhancing user experience. Educationally, Neff holds a Bachelor’s Degree in Journalism from the University of Maryland and an M.B.A. in Marketing from Loyola University Maryland.
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