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Pamela Daniels

Strategic Growth Advisor And Special Project Consultant at First Step Advisors

Pamela Daniels, MBA, RYT, currently serves as Client Success in Customer Marketing, Engagement & Retention Strategy at Harbor IT, starting in March 2025. Previous experience includes roles such as Marketing Manager at New Classrooms and Strategic Growth Advisor at First Step Advisors. Pamela has a diverse background in freelance marketing and was the Founder and Owner of Little Belly Breaths, LLC, which specializes in yoga and mindfulness practices for children. Earlier positions include Director of Marketing at Funovation, Talent Acquisition Specialist at Amadeus Consulting, and Marketing Analyst at Zila, Inc. Academically, Pamela holds an MBA in Marketing Strategy and Sustainable Business from the University of Colorado Boulder, a certification as a Registered Yoga Teacher, and a Bachelor of Arts in Art History and French from Skidmore College.

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First Step Advisors

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We are an advisory firm focused on driving growth for organizations in K-12 and Higher Education. First Step Advisors is supported by an international network of leaders in education that represent schools, publishing and technology firms, market research organizations, financial analysts, investment banks, and private equity funds. We are also the producers of Navigate Ed-Tech (www.navigate-edtech.com), the first and only tactical marketing and enablement sales playbook for education companies. Our experts have been cited within 30+ media outlets, including The New York Times, Wall Street Journal, Education Week, eSchool News, and many others. Jim McVety is Managing Partner at First Step and has successfully completed hundreds of advisory engagements throughout his career.


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