John Keeter

John Keeter serves as the Director of Business Intelligence at FirstLight Federal Credit Union, where leadership spans three teams focused on Business Intelligence, Change Management, and Process Improvement. Prior to this role, Keeter gained valuable experience as the Manager of Business Intelligence at Inmar Intelligence, where oversight of a team of analysts included providing consultancy for external clients in the CPG/Retail sectors. Keeter’s previous positions include Senior Business Intelligence Analyst at K&W Cafeterias, overseeing IT and e-Commerce as Vice President of Information Technology, and managing operations at Piedmont Candy Company. A transformative leader, Keeter also held roles at Astoria/General Espresso Equipment Corporation and Delhaize America, and contributed to community initiatives as Past President of Winston-Salem Tennis Inc. Keeter holds an MBA from Pfeiffer University and a Bachelor of Science from Gardner-Webb University.