Kristen Verderber

VP, Marketplace Strategies & Solutions at FirstView Financial

Kristen Verderber is Vice President, Marketplace Strategies & Solutions responsible for leading and managing the business strategy and operating model for the expanding marketplace solutions. With extensive experience in the pharmaceutical industry, Kristen brings a unique perspective to her role, having been both an executive cultivating professional strategic partnerships as well as serving the community as a clinician, redefining the art of patient care. Her goal is to provide best-in-class solutions with a keen focus on ever-evolving trade, channel, and pharmacy trends to shape and support the growing demand for marketplace innovation.

Kristen has a 20-year tenure in the pharmaceutical industry. She held senior leadership roles with vitaCare/GoodRx serving as Vice President, Strategic Partnerships & Initiatives, and was previously the Executive Director of Operations for TherapeuticsMD. Before that, she led pharmacy operations for multiple groundbreaking Sam’s Club Pharmacy locations, and was responsible for community awareness, organizing employer and community healthcare clinics, and driving revenue and strategic growth. Kristen also held a sales position for aero Pharmaceuticals, specializing in pediatric immunotherapy, while pursuing her Doctorate in Pharmacology. Kristen obtained her Pharm.D. with Honors from Lloyd L. Gregory School of Pharmacy at Palm Beach Atlantic University and has further pursued her education, obtaining Multi-State Jurisprudence Licensure, Consultant Pharmacist Certification, and Licensure and Board Certification in Medical Affairs.

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