Balaji Iyer

Balaji Iyer has extensive work experience in various roles within the financial and marketing industries. Balaji currently holds the position of Senior Vice President at Fisdom since 2022. Prior to this, they worked at ICICI Prudential AMC Ltd as the Head of Strategic Alliances and New Initiatives from 2017 to 2023. In this role, they focused on increasing wallet share among MF online distributors, onboarding new distributors, and formulating investment product strategies. From 2011 to 2017, Balaji worked at TATA CAPITAL as a Senior Manager in Marketing for Tata Cards. Balaji'sresponsibilities included forming alliances and partnerships, product development, and implementing marketing strategies. Earlier in their career, they held positions such as Team Leader for Alliances at Cox and Kings, Territory Sales Manager at Pinpoint Marketing, and Team Leader at Andromeda Marketing Pvt. Ltd. In these roles, they managed alliances with key clients, conducted sales activities, and built relationships with stakeholders.

Balaji Iyer received a MMM degree in Marketing from Welingkar Institute of Management, where they studied from 2008 to 2011.