Christa Serra is a seasoned business leader with over 22 years of experience in sales operations and fintech solutions. They began their career at Ryder Integrated Logistics as a Production Lead and Training Coordinator and later managed international dealer accounts at GlobalStreams. Christa held various roles at TASQ Technology and First Data Corporation, specializing in retail and hospitality payment solutions. Currently, they serve as the VP of Global Sales Omnichannel Digital Commerce at Fiserv, focusing on enabling merchants and partners to execute their business strategies through innovative fintech solutions. Christa is also pursuing educational opportunities at Ashford University.
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