Serena W. is a high-energy B2B product leader specializing in fintech, SaaS, and financial services. With extensive experience, Serena contributed to American Express, where they developed innovative B2B cash-flow solutions and led product management teams. Most recently, Serena served as the Senior Director of Product Management at LeafLink, overseeing product strategy and customer experience. Currently, Serena is the Head of Product for B2B Enterprise Solutions at Fiserv, focusing on driving product management and strategy for the enterprise merchant segment.
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