Marketing and Brand Management

The Marketing and Brand Management team at Fiskars is responsible for developing and executing comprehensive marketing strategies that enhance brand visibility and drive consumer engagement across global markets. This team manages digital and traditional marketing efforts, oversees public relations and influencer partnerships, and ensures a cohesive brand experience across various channels. By leveraging insights from trade marketing and e-commerce, they aim to strengthen the brand's presence and attract new customers while fostering loyalty among existing ones.