Carola van Viegen - Meulbroek is an experienced marketing professional currently serving as a Lecturer in Global Marketing & Sales at Rotterdam University of Applied Sciences since August 2021, while also holding the position of Marketing Activation Manager a.i. at Fiskars Group since September 2020. Previous roles include Shopper Marketing Lead at Hallmark Benelux, where management of a Shopper Marketing team was key in executing strategy and trade events, and Brand Marketing Manager for Aquafresh & Parodontax at GSK, responsible for positioning and media planning. Additional experience encompasses various marketing roles at Mondelēz International, Telegraaf Media Groep NV, and Coca-Cola Enterprises, alongside robust academic credentials including a Professional Master in Digital Marketing & Communication and a Bachelor's degree in International Marketing.
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