Riccardo Benvenuti ☘️

Chief Marketing Officer at Fitprime

Riccardo Benvenuti began their career in 2008 as a Customer Success Representative for Lufthansa InTouch. In 2011, they moved to Expedia, Inc. as a Senior Digital Marketing Specialist, where they developed and maintained promotional plans for digital marketing channels and supported operational activities for email marketing and merchandising. In 2017, they became Global Marketing Communications Manager for Smartbox Group, where they managed the B2B marketing strategy and the organization and success of the main important travel fairs in Europe. In 2020, they joined PRIMERENT as Head of Digital Marketing and Fitprime as Chief Marketing Officer, where they were responsible for marketing team coordination and management, defining objectives and allocating the budget, and managing brand development, lead generation, and brand awareness.

Riccardo Benvenuti obtained a Bachelor's degree in Corporate and Business Communication from Sapienza Università di Roma between 2003 and 2007. Riccardo then completed a Master in Economy and Marketing of Tourism from Luiss Guido Carli University between 2010 and 2011. Riccardo also participated in an Exchange Program at Universidad Santiago de Cali in 2010, studying Corporate and Business Communication. In April 2020, they obtained Google Ads Display and Search Certifications from Google.

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Timeline

  • Chief Marketing Officer

    November, 2020 - present