Fisher Yu

Fisher Yu is a seasoned professional in marketing science and analytics with extensive experience in leadership roles. Currently serving as Managing Director at Fitzco since August 2021, Fisher previously held the same title at Constant Analytics, Inc. from October 2017 to July 2021. Prior experience includes significant positions at BBDO Worldwide, where responsibilities ranged from overseeing marketing modeling and analytics to leading Marketing Mix Modeling projects, significantly impacting client strategies and sales performance. Fisher’s background also includes research management roles at Kimberly-Clark and a marketing strategy consultancy position at Manheim. Educational credentials include an MBA in Marketing and Consulting from Emory University - Goizueta Business School and a Bachelor's Degree in Electronic Engineering from Beijing Institute of Technology.