Mary Katherine Uertz

Mary Katherine (MK) Uertz is an accomplished Senior Brand Strategist at Fitzco, with extensive experience in brand strategy and consumer insights. Prior to this role, MK held positions at VMLY&R, progressing from Strategist to Senior Strategist, where responsibilities included distilling data into actionable insights for various industries such as healthcare and technology. MK's prior roles include strategy and insights consulting for brands like Pernod Ricard and CHF Industries, along with foundational experience as a consumer insights consultant and research assistant during academic pursuits. Mary Katherine holds a Master of Science in Consumer and Design Science and a Bachelor of Arts in Anthropology, both from Auburn University.