Alexander Günther

Alexander Granz is a seasoned professional with extensive experience in product development and management within the automotive and financial services sectors. Currently serving as Head of Product for the Audi Ecosystem at Audi Business Innovation GmbH since January 2014, Alexander specializes in agile product management and business architecture. Previous roles include Associate Partner and Principal Director at Batten & Company, focusing on customer relationship management and digital marketing. Alexander's career also encompasses managerial and consulting positions at Deutsche Telekom AG, T-Mobile, and BBDO Consulting, among others. A graduate of the University of Bayreuth with a Diploma in Marketing and a Master of Business Administration, Alexander's expertise spans brand strategy, customer insights, and enterprise improvement.