Evelina Nordin

Evelina Nordin currently serves as the Business Unit Lead for Kånken and Vardag at Fjällräven since January 2021, overseeing the entire product lifecycle, including development, testing, marketing, and sales. Previous roles at Fjällräven include Product Developer, Sourcing Lead, Production Coordinator, Social Media Coordinator, User Engagement Specialist, and R&D Project Manager, where responsibilities ranged from collaborating on product design to managing production processes and customer engagement strategies. Prior experience includes a Global Graduate position at Fenix Outdoor, an internship in sustainability research, and various roles in marketing and sales across different companies. Evelina holds a Master's degree in International Marketing and Management from Copenhagen Business School and a BSBA in Marketing along with a BA in Vocal Performance from the University of Denver.